2021/22 Wine Australia US Market Entry Program

The NSW Wine Industry Association (NSWWIA) aims to increase the exports of NSW labelled wines, and last week announced that with the financial support of the NSW Government, it has secured five x 50 per cent funded positions specifically for NSW wine producers in the 2021/2022 Wine Australia US Market Entry Program (i.e., $6,250 will be funded of the $12,500 [plus GST] program fees).

This excellent program is aimed at wineries interested in entering, re-entering or expanding their presence in the US market. It also provides in depth brand strategy support to wineries ready to move commercially in the market.

Activities include:

• Delivering a customised business plan based upon your unique market goals
• Creating marketing tools and materials for use with US-based customers
• Bringing wine into the US market for samples and third party reviews
• Sending wines to US-based importers and distributors based upon customer interest
• Encouraging importer participation with fast-start dollars in the market
• Supporting wineries with in-person importer meetings in various US cities, subject to COVID restrictions
• Arranging and participating in importer meetings via video conferencing, as well as aid in negotiations
• Reducing rates with a US-based law firm who are experts in wine laws and trademark issues

Those interested in this opportunity should register before Thursday 3rd June here: https://www.wineaustralia.com/whats-happening/events/us-market-entry-program-2021-22

• Topics:

• Wine / Viticulture
• Rural Roundup