Australia’s leading rural charity, Rural Aid, has created a new campaign to help the winemaking industry, called VineAid.
Bushfires, China trade tariffs, COVID-19 tourist restrictions, insect plagues and severe drought have all wreaked havoc on the industry.
VineAid will provide financial relief and access to mental wellbeing support to winemakers and growers – two areas the sector has identified as being in high demand.
Rural Aid has brought major wine industry players together for the relief initiative, with Naked Wines coming on board to provide financial assistance in the form of a $50,000 donation to struggling growers, to help kick start VineAid. The Epicurean Collective’s Wine Rewards is also supporting VineAid by donating 1 per cent of its annual revenue to the cause.
Growers registered with Rural Aid can apply for the full suite of assistance, including $1,000 of financial assistance or bill payments; a $500 pre-paid Visa card; drinking water and fodder. Importantly, they are also able to reach out to a member of Rural Aid’s resilience building wellbeing team for counselling support. Growers also have access to Rural Aid’s community development programs, including the Farm Army service, where farmers are matched with capable volunteers and labourers.
To find out more, register as a grower, or to donate, click: https://www.ruralaid.org.au/vineaid/
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